Maisy Goes to the Crowthorne Nursery

by Kids Inc Nurseries | 16 August 2021 | News

In June, the National Day Nurseries Association (NDNA) and Walker Books teamed up to celebrate 30 years of Maisy. The children at Kids Inc Day Nursery Crowthorne invited a storyteller in to celebrate with an interactive story time, games and stickers.

The campaign included our pre-school children enjoying and interacting with the storyteller, Liz Fost, as she told the story ‘Maisy Goes to Nursery’ and encouraged the children to add in other characters.

Maisy Goes to Crawthorne Nursery

Purnima Tanuku OBE, Chief Executive of NDNA, said, “Maisy is such a popular children’s character and one that many families will know really well, given its huge success over the last 30 years. ‘Maisy Goes to Nursery’ offers children an insight into a setting and some of the fun activities children may do whilst at nursery. It’s fantastic to be celebrating Maisy’s legacy and sharing this story with children. This campaign is not only a great way to celebrate Maisy but a fantastic way to support nurseries with storytelling and settling children into settings.”

Ed Ripley, Sales and Marketing Director of Walker Books, said “I am absolutely delighted that we have been able to team up with the NDNA to celebrate Maisy’s birthday and, equally importantly, introduce Maisy to a new generation of young readers.”

Jeni Sutton, Senior Manager, said, “We had the most fantastic time listening to Liz read one of our favourite stories. The children were also very excited to meet Maisy Mouse, who joined in with some of the games. This is a great campaign to get involved with to highlight how important storytelling can be for children’s future learning.”

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Kids Inc Nurseries is a growing nursery group with twelve sites currently located in and around the M25 area. If you are looking for a nursery to take part in your campaign, get in touch with our Marketing Team by emailing

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